TIFFANY & CO. CITY HARDWEAR.
An innovative Instagram filter was developed, aligned with the campaign concept and with the product at the center of the experience.
The jewels were modeled in 3D so that the filter elements were faithful to the real ones.
The international project briefing for the Tiffany & Co brand consisted of creating a Social AR experience that would increase engagement in the campaign for the relaunch of the Hardwear collection with the younger audience.
My role:
I brought the iconic jewelry to life through 3D modeling, crafting digital replicas that matched the real pieces. Beyond the visuals, I also developed the AR experience — making the product not just visible, but shareable.
From concept to launch, I was also part of the strategic alignment with Meta and Tiffany & Co., joining key meetings to ensure the creative direction stayed relevant and true to the brand.
This project was created at Vitulo.
